A local natural resource since prehistoric times, activated charcoal is an eco-friendly natural purifier renowned for its incredible absorbency. Originally harnessed by Japanese craftsmen four hundred years ago for its purifying properties, Chikuno Life's collection re-imagines an ancient technique for modern living.

Charcoal's structure is filled with hundreds of microscopic cavities that trap odor-causing chemicals, so potent that one gram of charcoal has as much surface area as a tennis court. When its powder is infused into beauty and health goods, those products retain its amazing absorptive qualities.