To add value to materials.
To bring new meaning to things that have completed their original mission.
Some call this recycling – but at PUEBCO, we use materials that have been forgotten,
to make upcycled recontextualized products that make people happy at a modest price.
This is where we find our meaning.
PUEBCO was founded by Tokyo designer Hirotake Tanaka in 2007 with the simple notion of creating things using found and up-cycled materials to curate renewed lifestyle items. PUEBCO believes that just as people are the sum of their lived experiences, the objects we share our homes with should carry that same sense of history and weight. By using recycled materials and hand made processes, PUEBCO imbues these objects with the feel of many lifetimes, and a sense of history that makes each piece unique.
With Puebco products, there are no imperfections. These imperfections are details that are meant to be there by design.